Can $6.8 million convince millennials and veterans that Wisconsin is more than ‘beer, cheese and Packers football’?

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Gov. Scott Walker says that Wisconsin doesn’t have enough workers, and he’s proposing a marketing campaign to change that.

“We need more bodies,” Gov. Scott Walker said last week as he explained the $6.8 million effort to court millennials and veterans.

Tricia Braun, chief operating officer of the Wisconsin Economic Development Corporation (WEDC), appeared on a recent episode of “UpFront with Mike Gousha” to explain the new marketing plan, which she said was about addressing the statewide “body gap” and finding “a way that we can talk about Wisconsin differently, that’s more attractive.”

 

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