The No. 1 reason Apple has been so successful can be traced to Steve Jobs



By Ruth Umoh

Apple is arguably one of the most technologically transformative companies today. From the first Apple computer in 1976 to the 2016 iPhone 7, the company has been consistently moving forward.

And the company has founder and former CEO Steve Jobs, who passed away in 2011, to thank. The No. 1 reason Apple has seen such extraordinary success, according to a growth strategy consultant? A history of innovation.

“Apple is constantly evolving,” Scott Anthony, a managing partner at the growth strategy consulting firm Innosight, tells CNBC.

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