Starbucks Is Expanding Its Pledge to Hire More Veterans and Military Spouses


By John Kell

Starbucks CEO Howard Schultz just made a new vow for hiring veterans and military spouses: 25,000 by 2025. The fresh goal comes after the coffee giant hit a previous pledge of 10,000 a year early.

At his last annual meeting as CEO, Schultz was met with loud cheers when he told shareholders, “I am proud to announce that we have already met and exceeded that [10,000] goal.”

Starbucks (sbux, +1.72%) also promised to open 100 more stores across the U.S. that are meant to be especially welcoming and supportive for military communities. (The 32 that already exist are located near major military bases.) By 2020, the chain also plans to hire 100,000 younger employees who are either not in school or unemployed, building on a commitment it made to hire 10,000 by 2018. Starbucks exceeded that pledge too.

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