The Business of Veterans Day

There's now a cultural trend in American for businesses to publicly do good things for military servicemembers.

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More and more businesses feel compelled to show their appreciation to veterans through things such as military discounts or military appreciation days.

Over 85 percent of active military and veterans seek to buy from businesses that offer military discount over those which don’t.

But what if businesses looked at veterans not as goodwill but good business?

A closer look at veterans reveals a unique opportunity not only to do good for the 24 million who have worn the uniform, but also do well for the military veteran consumer market that has almost $1 trillion in spending power, and possess a fierce loyalty to brands who take care of them.

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