DON’T SHOOT THE PIANO PLAYER!
WHEN JOB BOARDS SEEM INEFFECTIVE, LOOK TO THE JOB POSTINGS THEMSELVES
By Lynn Earle
One of a job boards’ biggest challenges in low response rates from candidates is the employers are not effectively writing job posts or treating the job board like a place to advertise a job description. The economic drivers have changed in 99% of the country and the employers aren’t keeping up with the times.
Often the job board will think about what is wrong with their own site when complaints or comments come in from certain companies; instead of looking at what the company itself is posting. Companies are posting sales positions in administrative because that is how it was classified internally at their company; human resources posted in management (but not human resources); and customer service reps posted in information systems (the recruiting coordinator thought it was the right thing). Often the recruiters and management at companies aren’t the ones posting and the companies are sourcing totally wrong!
Any company that is having a difficult time with postings should take a long look at their process to make sure they are being as accurate as possible with their posting process.
Because job seekers can rapid-fire apply to multiple jobs in minutes, the response rate may be high, but the quality level low. Tracking the response rate is important (applicants), as well as the candidate rate (% of those applicants that passed initial muster to be considered a candidate). This is the employers’/recruiters’ job!
So, when an employer whines that he/she is not receiving the response expected from job seekers, invite them to revisit/revamp their job description…The Job Board itself is NOT always the first place one should look for problems!